Privacy Policy

Section I: Introduction

Who we are.

Use of the terms "we" and "us" in this Privacy Policy means MATICONE. We are a software development company that is focused on providing various services in a digital advertising market. We create and operate various digital technology platforms and render related services that connect buyers with sellers of advertising inventory. Please read about DSP technologies to understand what we are doing better. We are also actively involved in software development and data processing to ensure the most efficient match between advertisers and target audiences.

Scope of this Policy.

This Privacy Policy applies to our website, our proprietary advertising platform, and all related services offered by MATICONE. It explains how we collect, use, disclose, and safeguard your information when you interact with our technology or visit our web properties.

Section II: Data We Collect

We collect information that helps us provide a better experience and improve our programmatic services. This includes device information, IP addresses, and identifiers that allow our platform to function efficiently.

• Device identifiers (IDFA, AAID)
• Browser type and version
• Geographic location (at a city/country level)
• Interaction data with advertisements

Section III: How We Use Information

The data collected is used primarily to facilitate the real-time bidding process, ensure brand safety, and prevent fraudulent activities within the advertising ecosystem.

We also use this data to perform analytics and improve the machine learning models that power our platform, ensuring that the most relevant ads are shown to the right users at the right time.

Section IV: Data Sharing

We share information with our trusted partners, including advertisers and publishers, solely for the purpose of executing digital advertising transactions. We do not sell personal information to third parties for their own marketing purposes.

Section V: Your Rights

Depending on your location, you may have rights under GDPR, CCPA, or other regional privacy laws. This includes the right to access, rectify, or delete your personal data.

You can exercise these rights by contacting our privacy team. We provide easy-to-use opt-out mechanisms for users who do not wish to be part of our interest-based advertising network.

Section VI: Cookies & Tracking

Our platform and website use cookies and similar tracking technologies to store preferences and provide a consistent experience. You can manage your cookie settings through your browser at any time.